Words That Play Well Together

Carol Band

Carol Band - words that work. Creative writing, copy-editing and imagination.

A Deadline junkie, speed writing champion & headline savant. AN Ego-free insomniac who just wants to produce great work and have a little fun along the way.

FAGE: The Greek Greek Yogurt

When FAGE, a century-old family owned business, wanted to update their appeal, they came to us for a fresh look and messaging.

TRASK: Craftsmanship Counts

Trask, makers of luxury footwear, counts on their quarterly catalog to set the theme for their social media and e-mails that keep their customers on-trend and loyal to their brand.

SOFRA: Turkish-inspired Cafe

When James Beard award-winner Ana Sortun opened her Turkish-inspired cafe, she came to us for mouth-watering graphics and tasty copy.

MEGAFOOD: Real Nutrition

Nutritional supplement manufacturer MegaFood rallied against the herbicide glyphosate with ads like this one.

NEW BALANCE: Her Style

New Balance jump started their new line of women’s athletic wear and cross-trainers with action-packed graphics and headlines.

BENCHMARK: Live Well

Senior-living experts, Benchmark, came to us for ways to reach a new generation of seniors who want to stay connected and keep looking forward.

BASS: American Heritage

The legendary Bass shoe company wanted to step into the future but still retain their status as an American icon. This brand book was their map.

HUROS: At Home Everywhere

When the client came to us with an idea for Icelandic-inspired indoor/outdoor shoes, this was how we created a voice and a look that defined the brand.

WIN: A Way Forward for Families.

When NYC's biggest network of shelters and services for women and children in need wanted to expand their reach, we responded with a fresh approach and an uplifting message..